“QUESTION 1 COMMUNICATION IN THE ORGANISATION 1.1 There is a debate between communicators in the field of organisational communication regarding the role of communication. Some commentators view communication as a tactical activity in the organisation, manifested in such practices as public relations or advertising. On the other hand, other communicators argue that, in fact, communication has a strategic role in the organisation. Taking this scenario into consideration: 1.1.1 Discuss the concept of strategy and its extensions. (15) 1.1.2 Explain whether communication has a strategic role or not. “ – Eightball.com

Sherlock Holmes

“QUESTION 1 COMMUNICATION IN THE ORGANISATION 1.1 There is a debate between communicators in the field of organisational communication regarding the role of communication. Some commentators view communication as a tactical activity in the organisation, manifested in such practices as public relations or advertising. On the other hand, other communicators argue that, in fact, communication has a strategic role in the organisation. Taking this scenario into consideration: 1.1.1 Discuss the concept of strategy and its extensions. (15) 1.1.2 Explain whether communication has a strategic role or not. “

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